As a fellow introvert, I know how much of a mountain this may be to climb, but you may be surprised by just how supportive people can be. Creating short videos, GIFs and trailers that effectively demonstrate what makes your game special is the quickest way to grab players’ attention.Įffectively using hashtags like #IndieGaming and #IndieGameDev, as well as #WishlistWednesday and #ScreenshotSaturday and creating a sustainable rhythm with them will help with your Twitter marketing’s consistency, keeping followers engaged.īe sure to interact with fans, media outlets, influencers and fellow developers.
In the marketing world today, video content is king. While it’s ideal to have a presence on every platform (Facebook, Instagram, YouTube, TikTok, etc.), independent game developers tend to gain large followings with the blue bird. The indie game development scene is widely considered to be most prominent on Twitter.
Social media is the most obvious avenue and the one that many indie developers will think of first. However if you’re doing the marketing yourself, then there are various strategies you can look into: Social Media If your game gets picked up by a publisher, chances are they’ll do a lot of the marketing for you. The history of video game marketing has been a wild ride and with the seemingly out-of-control rise of indie games, marketing them has become the newest challenge.